About Nomenco

Nomenco is a premium naming tool for founders naming a company, built by Alex Naressi, founder of Aberlay. The product encodes a naming methodology drawn from twenty-six years leading enterprise R&D and evaluating hundreds of startups, delivered via software in a single-tier engagement. The market for company naming bifurcates sharply: free-to-$175 AI generators produce volume without rigor, while naming agencies charge founders $15,000 to $150,000 across multi-month engagements (and top-tier firms charge Fortune 500 clients far more). Nomenco fills the gap with agency-grade methodology, operator-priced, software-delivered. Every candidate comes with the .com cleared and US and EU trademark conflicts checked in the loop against the USPTO and EUIPO databases. Output is a defensible shortlist of three to five names with full brand direction (positioning, tone of voice, archetype, ten-year risk assessment). Nomenco is the first product in the Aberlay venture machine, a platform building tools for AI-first founders.

Why Nomenco exists

Most founders pick names they regret. Not because they lack taste, but because the process was improvised. They spend a weekend brainstorming with their co-founder, check a few .com domains, pick whatever is available, and move on. Eighteen months later, the name does not fit the company they actually built.

The methodology that prevents this has existed for decades. Senior naming strategists at top-tier brand agencies use it every day. It works. The problem is access: that methodology has been locked behind six-figure engagement fees and quarter-long timelines. A pre-seed founder with $50K in the bank cannot hire a top-tier brand agency. But the methodology itself is not complex. It is systematic. And systematic processes can be encoded in software.

That is what Nomenco does. It takes a proven process and makes it available at a price point and speed that match the reality of building a startup.

What makes it different

Free name generators give you volume. Hundreds of candidates, no framework, no filtering. You still have to do all the hard work: deciding which names are good, checking domains, building the rationale, defending the choice. The generator did not actually help you decide anything.

Nomenco starts from the other end. The methodology comes first. Every name is generated against a structured brief that captures your category, audience, competitive set, brand personality, and linguistic constraints. Every candidate is scored on the Nomenco fingerprint. The .com is filtered upstream, before you ever see a name, so your creative energy is never spent on dead ends. When you select a shortlist, you get a full brand direction: positioning statement, taglines, tone of voice, archetype, category fit analysis, and a 10-year risk assessment. What you export is not a list. It is a naming brief you can hand to your co-founder, your investors, or a designer without editing a word.

Who it is for

Nomenco is for founders naming a serious company. You are incorporating, you are raising or about to raise, and the name matters because it will be on pitch decks, contracts, and domains for years. You want the .com. You want a name that can carry a brand, not just fill a field on a form.

If you are casually brainstorming side projects, Nomenco is not the right tool. If you are building something real and the name needs to hold up under scrutiny, this is what it was built for.